A BIKER built this “web site”.

A BIKER is supplying the information to you.

The vernacular is BIKER, so most every BIKER out there can understand it. 

The information supplied herein is provided to you by a BIKER in a "Biker’s Reader's Digest" format as a call to action or a supplement to information supplied earlier to all who read it; it was and still is intended to simply inform a select few to inform many. 
The persona is of a group of BIKERS discussing there life style and what we as BIKERS can do about it.

vernacular · A variety of such everyday language specific to a social group or region: the vernaculars of a Biker.

· persona * The role that one assumes or displays in public or society; one's public image or personality, as distinguished from the inner self.